Keetsa Mattress Store is Determined to Change the Traditional Mattress Industry through its Innovative Eco-friendly and Greener Solutions

(PRWEB) October 16, 2007 -- Keetsa, a new and exciting mattress brand recently launched in San Francisco's famous "Furniture Alley," near the corner of 9th and Folsom St. Keetsa has met with tremendous success out the gate at both the retail and e-tail levels. Keetsa has challenged the way the mattress industry is currently conducting business by addressing several issues, such as sustainability, recyclability and the overall health aspect of visco-elastic mattresses.

First, Keetsa has developed an innovation in foam manufacturing, utilizing such natural materials as Cedar Oil and Green Tea Extract to give traditional foam a more eco-friendly and healthy platform. Their mattresses have a trademark Green Tea smell that has met with accolades from their customers. Combined with the use of silver in the fabrics, which is a natural antimicrobial, a Keetsa mattress is odorless and fresh naturally without having to resort to harsh chemicals or pesticides.

Second, Keetsa utilizes a majority of recycled and recyclable materials in the manufacture of their mattresses, giving you the peace of mind that your new mattress does not have to take a chunk out of the environment.

Third, because of their unique packaging innovations, a new Keetsa mattress ships in less than a quarter of the area of a traditional mattress, decreasing the carbon footprint and eliminating the need for delivery trucks. This also helps account for Keetsa's lower retail price, which is anywhere from half to a third of traditional mattress manufacturers, making it easy for people from all walks of life to sleep healthy and green.

"Keetsa is dedicated to the greening of the entire mattress process, from manufacture, delivery, and ultimately the disposal of your mattress. A Keetsa mattress is up to 91% recyclable." In the San Francisco area, Keetsa has partnered with Waste Management and EcoHaul to provide the customer with the means to completely practice a green lifestyle with regard to their mattress, from purchase, use and disposal of their new Keetsa mattress.

All of these innovations, great price and non-pressure sales approach at retail have been very well received from customers, who routinely visit the store just to say hi or refer a friend. Keetsa's Sales and Marketing Director, Joe Alexander explains, "We are seeing more and more customers coming into our retail location or visiting our website everyday. And the number of inquiries from potential wholesalers is mounting. The majority of our retail and e-tail traffic is word of mouth. This is very important to us at Keetsa since we choose to keep our prices down instead of spending inordinate amounts of money on marketing, which is the traditional mattress store model. We trust that our customers will carry our message and will want to do their part to spread the word. Once someone comes into our stores, the beds sell themselves, as they are high quality, reasonably priced and good for the environment."

Keetsa also sponsors a green blog which generates a tremendous amount of traffic and publicity for green services, products and movements. You can visit the blog at Keeta Eco-frienldy and Green Blog (http://keettsa.com)

Keetsa Homepage (http://Keetsa.com)

Keetsa Mattress Store (http://shop.keetsa.com)

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